Sep 10th, 2019 — Michel Bais

IBC 2019; what AI can do for video production

IBC 2019; what AI can do for video production

Consumers’ insatiable demand for video content is driving new use cases for both news and sports. This demand for live video continues to grow broadcasters and content producers need of technology that supports the instant, real-time delivery of content. 

By harnessing artificial intelligence to automate for instance news production and sports, the volume production of live video can significantly be increased, production costs can be reduced, and the creations of new formats, for instance for newspapers,  can be accelerated bringing a whole new world of live TV to consumers.


Markets which are currently adopting AI based technology in a fast pace to capture and stream live video are not only the regular news studios, but also “visual” radio programs that show presenters and guests live on air. AI offers newspapers a new way to bring their reporters to the streets to interview experts live and live events as they happen.  Fixed studios, expensive equipment, and costly production teams are no longer viable for these applications.


Also, the growing demand for live streaming of esports, lower leagues games or smaller sports is pushing cost efficient production of live video higher up broadcasters and content producers’ agendas.

AI can therefore also play an increasingly important role in the production of live content for broadcasters, content producers and clubs. AI directed cameras can be used for to completely stream a match live, reducing the need for entire film crews.  AI will make these productions more interesting because it will enable goal detection, faults (yellow and red cards), corner, time outs or injuries. Together with player analysis it is possible to create automatic summaries which will appeal many more viewers compared to the complete game.


To completely automate video production without the need for camera crew or a director is perhaps a bridge too far for now, but assisted production is around the corner. Over the next few years we expect to see the big media brands and production houses to embrace these technologies. A similar situation happened years ago with SNG trucks being replaced with live backpacks.

Therefore, it is important in our industry to start adopting AI based technology today and educate ourselves on the matter.


IBC 2019 again will offer the perfect area for Mobile Viewpoint to showcase our developments in AI technologies for live news and sports streaming. It gives us the opportunities to give live demonstrations and meet up with existing and new customers.


Click here  for our latest press releases about  Mobile Viewpoint latest products & solutions introductions at IBC 2019. 

Mobile Viewpoint will be exibiting in Hall 14, stand 24!